This is one of the most common — and least talked about — issues in Nigeria. Millions of people deal with stained, yellowish or discoloured teeth every day. And the frustrating part is, regular toothpaste simply was not designed to fix this.

Stains from coffee, tea, soft drinks, smoking and certain foods go deeper than your toothbrush can reach. They build up gradually over months and years. And once they are there, ordinary brushing cannot lift them.

So you smile less. You cover your mouth. You feel self-conscious in photos. You avoid close conversations. And all because of something that — with the right product — is absolutely fixable.